Gelu Goran E-mail vCard

Bar affiliation

New York Bar (admitted 2006)
Bucharest Bar (admitted 1999)

Practice Areas


A founding partner of Biriş Goran, Gelu is one of the top antitrust practitioners in Romania, acting primarily in the areas of competition and antitrust law as well as mergers and acquisitions for more than 18 years. He is regularly called upon by leading multinationals in Romania to handle major merger control applications, to assist during cartel or dominance investigations and to manage their antitrust compliance programs in areas such as banking, retail, construction pharmaceutical & energy. In addition to competition law, Gelu focuses on mergers & acquisitions.

His experience covers a large range of industries and business sectors, including fast moving consumer goods, construction materials, banking, tobacco, pharmaceuticals and breweries. Gelu currently represents JT International, Nestlé, Procter & Gamble, UniCredit Bank, Holcim, Siemens and Weatherford on competition law investigations and compliance matters and has acted as lead attorney on competition matters on behalf of clients such as SABMiller, Heidelberg Cement, Wrigley, Pfizer and Gillette.

Prior to this, Gelu worked in the Bucharest offices of US law firm Altheimer & Gray and Salans from 1999 to 2006. Before that, he worked at the Romanian Competition Council, where he investigated mergers and acquisitions, evaluated potentially illegal agreements and abusive business practices. A Fulbright Scholar, he is admitted to both the New York and Bucharest Bar Associations and is the president of Romanian Association of Fulbright Alumni.

Gelu has published extensively in prestigious publications, including The Global Competition Review and The International Business Lawyer.

Outside the office, Gelu enjoys indie movies, competing in triathlon events and practising water sports.

Legal Guides

• The 2017 edition of Chambers Europe notes that Gelu "has a wealth of knowledge and experience in competition and antitrust law; he has a very good understanding of our business and the market we are active on. He is very reliable and available, and he gives clear and pragmatic advice."

• The 2017 edition of Chambers Europe notes that Gelu is admired for his "technical knowledge, solution-driven approach, very good understanding of the client's business and flexibility."

• The 2016 edition of Chambers Europe describes Gelu as "an extremely talented lawyer, capable of understanding business implications and providing solutions within the legal framework. He is appreciated for his advice to a variety of clients across competition issues, particularly cartel investigations and compliance issues."


• Counsel, Salans, Bucharest (2006)
• Associate, Altheimer & Gray/Salans, Bucharest (1999 – 2005)
• Inspector, Romanian Competition Council (1997 – 1999)


• Northwestern University School of Law, Fulbright Scholar (LL.M. with honors, 2003)
• University of Bucharest, Faculty of Law (Law Degree, 1997)


• Co-author (with Dan Jalbă and Răzvan Bardicea) of the analysis article “Romania's Leniency Programme: Critical Overview” (2013), published online by Practical Law Company at: Romania's Leniency Programme

• Co-author (with Răzvan Bardicea) of the Romanian chapter of “Merger Control - Jurisdictional Comparisons” (2011) (part of The European Lawyer Reference series);

• Co-author (with Dan Jalbă) of “Cartel Enforcement – Romania”, published in Cartel Enforcement Worldwide, by CMP Publishing Ltd (2011).