Whether it be a foreign investor entering the Romanian market or an existing player expanding here, European Union and Romanian competition rules are no longer after-thoughts, but rather integral parts of any transaction. Companies acting in neglect of these rules are doing so at the risk of far-reaching consequences.

Sound antitrust advice comes from experts only, based on substantial experience and a deep understanding of the client industry and the ever-evolving nature of competition law; the BirișGoran team has an impressive track record in complex and sophisticated antitrust matters. Our experience covers a wide range of business sectors and products, including:

• cement, steel and construction materials
• fast moving consumer goods
• perfumery products
• pharmaceuticals
• banking
• energy
• food
• property and media

Cartel investigation

We represent clients in complex antitrust investigations, including industry-wide sectoral investigations. Our competition partner, Gelu Goran, has represented both fast moving consumer goods and “old economy” clients in price fixing and tacit collusion investigations.

Vertical Restraints

We offer extensive and practical business experience in the antitrust issues faced by Romanian and international clients in their relationships with suppliers, customers and competitors. We advise on exclusive dealing arrangements, pricing issues including recommended resale prices, price discounts, rebates and promotional allowances, licensing, joint ventures, territorial restrictions, and exclusive distribution and selective distribution.

Competition Compliance

We assist clients with antitrust compliance issues and advise clients on a day-to-day basis regarding business transactions and arrangements that may raise antitrust and competition issues. We also conduct antitrust audits, including forensics and digital investigations, and implement for our clients customized compliance programs, seminars and in-house training sessions for their top management and key employees, in order to minimize the potential risks of anticompetitive practices and behaviour.

Merger control

We efficiently guide our clients through the Romanian merger control process so that their acquisitions and mergers are timely completed. Our competition partner, Gelu Goran, has an impressive track record and outstanding experience coordinating pre-merger advice and efficiently clearing Romanian mergers.